Street culture takes centre stage as Adidas and Skipper Bar unveil We Own The Streets, a bold new platform dedicated to celebrating the creators, innovators, and everyday leaders shaping South African identity from the ground up.
Rooted in township communities, the campaign pays tribute to cultural pioneers who have defined style, hustle, and influence within their spaces, while also spotlighting the next generation set to carry that legacy forward. More than just a campaign, We Own The Streets is an ode to ownership—of culture, of identity, and of the streets that inspire confidence, resilience, and belonging.
Through authentic and deeply personal storytelling, the initiative highlights how kasi and street culture are not fleeting trends, but powerful and enduring expressions of lived experience. At its core are three influential icons whose work reflects innovation, leadership, and meaningful impact within township economies and youth culture:
- Luvuyo Rani, CEO of Silulo Ulutho Technologies
- Godiragetse Mogajane, founder of Delivery Ka Speed
- Bulelani Balabala, founder of Township Entrepreneurs Alliance
“Street culture is not borrowed; it is built, lived, and owned by the communities that created it,” says Kaboomo Mgibi-Marshoff. “This campaign shifts the focus to community-led stories and celebrates authentic kasi pride, while creating space for emerging voices to rise.”
Photo supplied.
One To Watch: The Next Icons of the Streets
As part of its legacy-building vision, each icon has nominated a rising changemaker who embodies the future of street culture through entrepreneurship, innovation, and determination.
Godiragetse Mogajane recognises Tsholofelo Monyapao for his vital role in growing Delivery Ka Speed, highlighting his consistency, energy, and resilience.
Luvuyo Rani honours Sindile Mavundla, founder of Khaltsha Cycles, whose work promotes accessible, sustainable transport while driving social impact.
Bulelani Balabala celebrates Patric Thokkie, the Soweto-born entrepreneur behind Lifeway Imphatho Brands and the popular Loxion Fruit Juice, whose journey reflects the rise of homegrown brands to national prominence.
“These One To Watch nominees will be recognised and equipped to continue owning their streets,” adds Mgibi-Marshoff, reinforcing the campaign’s commitment to nurturing future leaders.
For Nimisha Ghela, the campaign underscores the importance of intergenerational influence. “The township is where creativity thrives and dreams are built. At adidas, we believe true icons don’t gatekeep—they pass it on. This campaign celebrates that powerful exchange.”
By positioning the streets as more than physical spaces—rather as hubs of expression, ambition, and future-shaping ideas—We Own The Streets reinforces a simple yet powerful message: the culture belongs to those who live it, build it, and lead it.