Johannesburg, 3 September 2025: Lay’s has officially launched its all-new Kettle Cooked range, a premium crisp experience that elevates everyday snacking with bold, artisanal-inspired flavours and a crafted crunch.
More than just a crisp, Lay’s Kettle Cooked redefines indulgence, combining quality with unforgettable taste. The range is available in three distinct flavours, Seared Rib Eye & Mushroom, Sea Salt & Black Pepper and White Cheddar & Cranberry.
These flavours are designed to go beyond snacking, offering a versatile crisp that pairs seamlessly with food moments, from casual gatherings to more elevated culinary indulgences.
“The launch of Lay’s Kettle Cooked is about celebrating craftsmanship and flavour,” says Tongase Dhlakama, Potato Chips Marketing Lead for PepsiCo South Africa. “Each crisp is thick-cut and kettle cooked to perfection, delivering a crunch and taste that resonate with consumers who are looking for something more premium in their everyday moments.”
With its bold flavours, crafted texture, and premium appeal, Lay’s Kettle Cooked is set to spark a new chapter in the South African snacking experience.
Lay’s Kettle Cooked is now available nationwide at selected retailers.
