11 September 2025, Johannesburg, South Africa; Castle Lite is turning heads with a crisp
new look, hitting a store near you this September. Castle Lite has been reinvigorating its
role in the lives of consumers beyond only its promise to deliver extra cold. With an
evolved message, this dynamic campaign sets out to make its mark, positioning Castle
Lite as an innovative yet dependable choice in the refreshment sector.
The “Nothing Hits Like Extra Cold” tagline reinforces Castle Lite’s promise to refresh South
Africa. With a crisp, clean design, Castle Lite is sure to catch the eye and stand out on
cluttered shelves. The new look and feel not only embodies the brand’s evolution with a
striking, modern design, it amplifies Castle Lite’s premium credentials while reinforcing its
status as the ultimate go-to for extra cold refreshment. The packaging rollout is supported
by a 360 campaign that will feature TV, digital, outdoor and on-the ground activations
designed to connect with consumers across the market.
What’s New?
You’ve seen the signature green bottle, the cutting-edge can, and the iconic colour
changing Snowcastle. Castle Lite has always led with innovation in a way only it can,
from embossing on the bottle for a better grip, to the sleek body label, and the
Snowcastle indicator that lets you know when it’s extra cold and ready to refresh. These iconic touches have made Castle Lite’s packaging instantly recognisable and a symbol
of extra cold refreshment, which won’t be changing.
Now, Castle Lite has unveiled its refreshed packaging, designed to stand out while
staying true to what consumers love. The bold new logo and striking Snowcastle icon, an
element fans have long associated with the brand, takes centre stage. Brighter colours
signal crisp, extra-cold refreshment, while a refined premium design underscores Castle
Lite’s superior credentials. The premium new look reflects Castle Lite’s high quality and
unmistakable promise of Crisp, Extra Cold refreshment.
Castle Lite reflects their consumers’ attitude, premium in quality, bold in design, and
always Extra Cold. The refreshed look reminds South Africans that it’s about staying
energized, refreshed, and enjoying those moments with each other while you’re on the
way up. “Castle Lite has always stood for extra cold refreshment, but now we’re making
that promise more meaningful, showing South Africa exactly how the hit of Castle Lite
makes our consumers feel,” says Colleen Duvenage, Brand Director at Castle Lite.
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About Castle Lite
Castle Lite is South Africa’s leading premium beer, celebrated for its Extra Cold
refreshment and cutting-edge consumer experiences. From crisp taste to bold
campaigns, it pushes boundaries in music, lifestyle, and culture – empowering fans and
redefining entertainment.