New Parodontax Active Gum Repair Fresh Mint toothpaste kicks off a 1 Week challenge to stop bleeding gums before lasting damage occurs
Photo supplied: Parodontax toothpaste
Nearly 25% of South Africans over 15 years of age live with severe gum disease, according to a World Health Organisation report, November 2022. Yet many still ignore one of the earliest signs – bleeding gums – because they do not know enough about the condition to act. This is why Haleon, one of South Africa’s largest toothpaste manufacturers, launched Parodontax, a full range gum health brand designed to help South Africans look after their gums.
“Blood in spit when brushing or flossing is not normal,” parodontax Brand Manager Tuuyu Nhamoinesu says. “It is something that shouldn’t be ignored as it can lead to worse and needs to be treated by a specialist toothpaste designed to help stop and prevent bleeding gums*.”
Bleeding gums left untreated can lead to red, swollen gums, bad breath, tooth loss and even gum disease. It also damages self-confidence, hinders nutrition, and interferes with speaking and eating. Social isolation and long-term health risks are common side effects. That is why parodontax are championing confidence from the gums up by not only encouraging/ condition awareness to get South Africans to act against their bleeding gums but also providing them with specialist toothpastes specially designed to help stop and prevent bleeding gums* and clinically proven to help remove the main cause of bleeding gums with its unique formulation.
Photo supplied
parodontax’s new Active Gum Repair Fresh Mint toothpaste actively helps repair bleeding, swollen & inflamed gums from just 1 week** by effectively removing plaque bacteria, the main cause of bleeding gums. Nhamoinesu says this is a direct response to rising oral health concerns and the growing demand for faster, more effective gum care.
“We wanted to give consumers a product that not only helps stop and prevent bleeding gums, but also provides consumers with repair of their bleeding, swollen and inflamed gums from just 1 week**,” says Nhamoinesu. “And that is why we are introducing the 1 Week Challenge. We want South Africans to put parodontax Active Gum Repair Fresh Mint to the test and see it improve your gums in just 1 week! Make one small change and see a big difference.”
A growing health crisis
According to the WHO’s Global Oral Health Status Report, November 2022, oral diseases affect 3.5 billion people globally – more than all major non-communicable diseases combined. In South Africa, the burden is compounded by limited access to professional care, with only 1.1 dentists per 10,000 people, well below the global average.
Nhamoinesu says this drove parodontax to embark on a mission to educate consumers on gum health, giving them the tools needed to look after their gums – the foundation of good oral health.
“Gum health is the foundation of good Oral health, which impacts consumer confidence, mental wellbeing and overall quality of life,” adds Nhamoinesu. “The earlier we act against bleeding gums, the better the outcome. Hence, we had to act now with our new brand challenge.”
Join the 1-Week Gum Health Challenge
Nhamoinesu invites South Africans to prioritise their Gum Health and use the parodontax Active Gum Repair Fresh Mint Toothpaste for their bleeding, swollen and inflamed gums and see the difference from just 1 Week. People can then share their results and personal journeys on social media using #parodontax1WeekChallenge and tag parodontax on Facebook and Instagram.
Over and above, Nhamoinesu says consumers can also explore the full range of the parodontax Gum Health products, which includes a range of toothpastes, mouthwash and toothbrushes all designed for people with gum problems. All products are available at major retailers nationwide.
“It’s a simple habit change that can make a big difference,” says Nhamoinesu. “If your gums bleed, don’t wait. Switch to parodontax Toothpastes, specially designed for bleeding, swollen and inflamed gums. Join the challenge, try the toothpaste, and see what parodontax The Gum Experts can do for your Gums from just one week.”
Take the #parodontax1WeekChallenge and share their visible improvements, proving why parodontax remains the expert solution for your bleeding gums.