SA’s hottest new power tool brand, with 40 years of RYOBI credibility, makes powerful statement of intent by signing South Africa’s hybrid, rugby sensation
11 March, Johannesburg, Today sees the launch of STECO power tools ‘Hybrid Craftsman’ campaign, that sees Andre Esterhuizen – South Africa’s first hybrid rugby player – in the starring role. https://youtu.be/8B_b4efr-98
John Stevens, RYOBI Africa and STECO CEO says, ‘The Shark’s captain and Springbok utility back has been moulded by coach Rassie Erasmus into the world’s first hybrid player; essentially he is versatile enough to perform at the highest level, globally, as both a back and a forward.’
He adds, ‘This is a perfect metaphor for our STECO offering. Most power tools are walled gardens, but we have designed STECO batteries to work on RYOBI products and vice versa. Our industry-leading 20v batteries last longer, perform better, and offer the performance and power needed for residential and commercial building projects.’
Esterhuizen says, ‘It’s an absolutely synergistic partnership that just makes sense. The STECO team is proudly South African with several decades worth of credibility. The Stevens and co team have built one of the most envious power tools offerings on the continent but their after-sales, hands on approach, puts the customer at the heart of everything that they do.’
He concludes, ‘I’m honoured to represent my country, when given the opportunity. I am relishing the hybrid role that was created for me, and I’m excited to get to work with STECO as the hybrid craftsman, with the hybrid tools that I have at my disposal.’
